Wright Bros. Potluck Party and Fiscal Sense

It recently occurred to me that LAST YEAR was really a gift. Yes, the Rockland County, New York Real Estate market was down significantly. Yes, business for many of my friends was much slower than usual. Yes, as a result of all of this personal incomes took a significant hit. But through our trials and tribulations we can come out ahead. WAY AHEAD. Let’s learn from the lessons before us. One really important lesson I learned is that while Wright Bros. Real Estate has been a leader in on-line internet messaging to the buying public, we still used print heavily. Well, guess what? We found that we needed to pare our expenses significantly, in order to maintain profitability, as did our friends throughout our industry and beyond. One major expense we were able to practically eliminate altogether was classified print - a huge portion of our marketing dollars! Our new client base is still, even in this market, growing at several hundred registered users per month! Our attention to internet marketing, and our decision to practically eliminate classified was a winner. As for the Wright Bros. Potluck Party, we also decided that this year we were not going to have an expensive company party at a restaurant…we held a Potluck Party at River RIdge Estates in South Nyack….got to taste lots of great food we prepared….in a relaxed “jeans atmosphere”, had lots of different wines and beverages, played “scene it”….and had one of the best times I can remember in a long time. Not spending a fortune all the time can have its rewards. Shift your thinking - it works! Russ Woolley